Red was the first color we humans evolved to recognize.  After all, it is the color of blood and fire.  Any mistake about either would have had unhappy consequences as our ancestors went about the precarious business of surviving.  Our response to red is hard-wired.

Every red-blooded Romeo knows the association of red with romance.  The male ruby-throated hummingbird entices a mate by dangling before her his feathered valentine.  The Greeks believed that the red rose, a symbol of love and fidelity, sprang from the blood of Adonis.  Roman brides shunned virginal white and went to the altar wearing saffron veils called flammeum.  Needless to say, a groom’s eye was rarely found anywhere but on his future mate.  Chinese brides still get hitched head to toe in red.  Restaurateurs have discovered that people order more if red table linens are used.  Be it for food or love, the color red clearly works to increase appetite.

From fire, red derives its connection to power and possibility.  When opponents of a sports game are equally matched, the team in red is more likely to win.  During the American Revolution, the British army’s scarlet coats gave them the advantage because the color interfered with the ability to judge distances.  Well, the Americans won anyway, but perhaps because they were already seeing red over taxes and unwanted houseguests.

To separate yourself from the crowd, red is a sure-fire bet.  But here at FootageBank HD, we already knew that.  That’s why red is proudly our company’s color of choice.  To see clips of all things red, click here.